Is Pre-Suasion (2016) CHUD or WOKE?
chudrank score: 53 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Robert B. Cialdini, John Bedford Lloyd, 2016.
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Why: Persuasion psychology; no clear politics
The author of the legendary bestseller *Influence*, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his *Influence* an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieve…