Is Principles of marketing (1980) CHUD or WOKE?
chudrank score: 53 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, 1980.
19 votes: 53% WOKE, 47% CHUD.
Why: Marketing textbook, no clear politics
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”