Is Contagious (2013) CHUD or WOKE?
chudrank score: 46 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Jonah Berger, 2013.
7 votes: 43% WOKE, 57% CHUD.
Why: Marketing psychology book, no clear politics
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious…