Is Digital marketing strategy (2016) CHUD or WOKE?
chudrank score: 46 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Simon Kingsnorth, 2016.
No votes yet.
Why: Marketing textbook; no clear politics
"Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization…