Is Breakthrough advertising (1966) CHUD or WOKE?
chudrank score: 49 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Eugene M. Schwartz, Eugene Schwartz, eugene m. schwartz, 1966.
23 votes: 48% WOKE, 52% CHUD.
Why: Advertising copywriting guide, no clear politics
Great book on how to become a skilled copywriter.