Is Ogilvy on advertising (1983) CHUD or WOKE?
chudrank score: 45 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by David Ogilvy, 1983.
No votes yet.
Why: Advertising craft; no political message
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.