Is Consumer behavior (1978) CHUD or WOKE?
chudrank score: 49 / 100 (roughly neutral). 0 is CHUD (right-wing), 100 is WOKE (left-wing).
Book by Leon G. Schiffman, Leslie Lazar Kanuk, 1978.
12 votes: 50% WOKE, 50% CHUD.
Why: Consumer behavior textbook, no clear politics
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